Innovation and Product Strategy

Structure and Process

If you're going to invest in an idea, you need a framework and a process to make the decision to invest responsibly. A non-financial, strategy driven evaluation coupled with an early stage financial review allows executives to make critical decisions that will drive their business forward.

Innovating successfully requires extreme clarity in problem definition as well as a balanced mix of new ideas, feasibility, and an enticing business case.

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• Market Analysis and Competitive Product Summary

• SWOT analysis

• Product Strategy

• Customer Problem Definition

• Concept Ideation

• Feasibility Analysis

• Non-Financial Analysis, backed up with a MiniBCA

• Portfolio Analysis